Each search engine has its own method of determining how your website is ranked. A website may rank much higher in one search engine than another. The search engines do not share the details of their ranking methods with the public.

A website needs to be maintained to keep its top search engine placement. The search engines are always changing the way they index and rank sites in an effort to improve the quality of their search results. The latest knowledge should always be incorporated into your website. It is also important that some of your content change regularly. Websites that never change rank more poorly over time.

The top search engines get 99% of the traffic. Google is currently the biggest and most important search engine. In addition, its search results are used by Yahoo!, which is currently the most popular directory.

Many important search engines don’t accept submissions done by software, including: Yahoo!, MSN, AltaVista, AOL, LookSmart, and Open Directory. Software that says it will submit your website to hundreds of search engines is considered spam by many important search engines which can get your website banned.

There are still many search engines, including Google, that accept submissions for free. It can take anywhere from 2 weeks to 2 months for your website to be accepted, and inclusion is never guaranteed. However, a properly optimized website will go a long way toward being accepted and achieving high search engine placement.

Other search engines do guarantee that your website will be included for a fee. But, your website will still be ranked against the other websites that have also paid to be included.

Beyond that, you can pay to be listed as a sponsored link through various pay-per-click programs.

The following outlines important factors for high search engine placement.

1. Your website is Readable and Indexible by all search engines (not all are)


2. Keywords/Phrases - most searched for by target audience and used by competition
   • In content
     • body copy
     • alt tags
     • 1st 200 words
   • In the url-navigation naming and structure
   • In the links
   • In the headers
     • title
     • description
     • keywords
   
   
   • Submission by Hand
   
   
   • Link Popularity - determined by the number and importance of other websites that link to yours.
   
   
   • Dynamic Content

Package #1 - $399 (10 pages or less):

We determine if your website is readable and indexible by all search engines. If it isn’t, we will recommend the best way to fix it. This may require some additional development which may cost extra.

We’ll do an analysis of the keywords and phrases most searched for by your target audience and used by your competition. These keywords and phrases will then be incorporated most effectively into each page as described in the outline above.

We will submit your website by hand to the important free search engines and the Open Directory. This could result in your website being included in AOL Search, DirectHit, HotBot, Google, Yahoo! Search, Lycos, Netscape Search, Alta Vista, Oingo, All The Web and more.

Any additional pages can be optimized for $30 a page.

Package #2 - $729 (10 pages or less):

We determine if your website is readable and indexible by all search engines. If it isn’t, we will recommend the best way to fix it. This may require some additional development which may cost extra.

We’ll do an analysis of the keywords and phrases most searched for by your target audience and used by your competition. These keywords and phrases will then be incorporated most effectively into each page as described in the outline above.

We will submit your website by hand to the important free search engines and the Open Directory. This could result in your website being included in AOL Search, DirectHit, HotBot, Google, Yahoo! Search, Lycos, Netscape Search, Alta Vista, Oingo, All The Web and more.

Gauranteed listing for 1 year in Yahoo! Directory.

Any additional pages can be optimized for $30 a page.

Package #3 - $949 (10 pages or less):

We determine if your website is readable and indexible by all search engines. If it isn’t, we will recommend the best way to fix it. This may require some additional development which may cost extra.

We’ll do an analysis of the keywords and phrases most searched for by your target audience and used by your competition. These keywords and phrases will then be incorporated most effectively into each page as described in the outline above.

We will submit your website by hand to the important free search engines and the Open Directory. This could result in your website being included in DirectHit, Lycos, Alta Vista, Oingo, InfoSpace, All The Web and more.

Gauranteed listing for 1 year in Yahoo! Directory, HotBot, Overture, MSN, About, Looksmart, Ask Jeeves, Teoma, Netscape Search, Google, AOL Search, and Excite.

Any additional pages can be optimized for $30 a page.